A private pitch for Riyadh Air. Enter the passphrase to continue.
The strategy. A working product. Five launch ads. This site. Built in a morning, by me and a stack of AI agents. Then I thought: Riyadh Air should probably see this.
100,000 miles sitting in a programme. Sold out the second I try to book with them. Wide open the second I pay cash. Status that evaporates the moment I fly anyone else.
That's not a loyalty programme. That's a hostage situation. So I pointed my AI agents at it, and asked what a brand-new airline could do with all that trapped frustration next door.
Upload proof of your status, get recognised on day one, founding miles that actually work, first flight at half price. Ninety seconds. It's live, try it right here.
Five emotional doors into the same offer: elegant, angry, proud, rational, fast. Different audiences, different cuts. All five spun up in an afternoon.
No competitor named, shown, or knocked, anywhere. The rival is a feeling, never a target. PIF-sister-safe by design.
A new, alliance-free airline with a captive, frustrated premium audience next door, and a home-market launch window that won't stay open.
Founding miles + matched status, not a free flight. The gift itself enrols them; the miles only work inside Riyadh Air. Balance-sheet light.
No competitor miles touched, no conversion, no comparative attack. Proof of status is a trigger only. Safe in the room it's pitched in.
Discount drives the first booking; miles + status drive the second, third and fourth. Acquire → activate → retain → requalify.
Not headcount, agents. What an agency staffs with fifty people, I ship with a handful and a lot of compute. Same city as you, same market, just moving at AI speed. This whole site is the proof: nobody briefed an agency. I had a problem, and the tools to solve it before lunch.
We trade in ideas and insight. This one was a morning's work, and honestly the easy version. We're open to much harder problems than this.
Years before Plusgrade existed, I pitched airlines on something I called Upgrade Lotto, let flyers bid for the seat up front. Too early; everyone passed.
That idea is a category now, the one Plusgrade owns, powering premium-upgrade bidding at airlines worldwide. I was right. Just early.
Founding Flyer is the next one. It only works once, for the airline launching from zero, which is you, right now. I am not shopping it around, there is nowhere else it fits. But the window closes a little more every day you are not new.
Give the people who fly the most the freedom to fly more. That's the fee.
Twice a month, I'll teach your team to work the way this site was built: turning a real pain into a shipped product before lunch.
No retainer. No SOW. No agency. Just a fair trade: we make your team dangerous with AI and keep a little extra creative acumen on tap, ideas from frequent flyers who actually live the pain points. You keep us in the air.
Already have something this tight on the board? Hand me a harder problem.
If you don't… I guess I'll see you soon. ;)